November 20, 2013

Effective CrisisCommunication Strategy & Media Management for Energy Sector John P. “Pat” Philbin, George Smalley & Neil Chapman

Exclusive Two Day Training Master Class: Houston, Texas
Maximum Intake: 16 Delegates   Please Monitor for New Training Dates – February 24-25, 2014
Contact for more information:    info@valiantbusinessmedia.com

The Key to Effective Crisis Communication is Preparation.

Once an emergency unfolds there is little time to think much less to plan. Without a rehearsed crisis capability, an organisation can be overwhelmed by events.

This master class will equip participants with best practice skills and techniques to prepare for a crisis in whatever form it takes and will benefit from the extensive experience of our experts.

Insights from the frontlineA course that builds on lessons learned from real incidents to help your organization identify practical tools and techniques for managing communications during a crisis.

Leading the two information-packed days will be John ‘Pat’ Philbin, formerly of US Coast Guard and FEMA, and Neil Chapman, formerly of BP. Both have frontline communication experience during some of the biggest headline-grabbing incidents of the last few years.

Work with the trainers John P “Pat” Philbin, former Director, Office of External Affairs, FEMA – an expert Crisis Specialist who has a vast amount of experience in dealing with media, George Smalley, Principal with Bridgebuilder Communications and Neil Chapman, former Head of Refining & Marketing Communications at BP who recently was a unified command member of BP’s response to the Deepwater Horizon explosion and oil spill.
Join a group of energy communications professionals and:

  • Gain an understanding of how to efficiently manage direct public & stakeholder interactions
  • Gain insights into creating crisis comms plans designed to meet today’s social media demands
  • Take a first-hand look at the leading edge technologies and digital channels critical to managing crisis communications and meeting today’s stakeholder expectations
  • Identify  the key elements of crisis communications plans
  • Learn inside lessons from major events
  • Identify support technologies for managing crisis communications
  • Learn how to prioritize during a communication ‘storm’
  • Determine the most effective organization structure for your communications resources
  • Become skilled at identifying new effective communications channels and monitoring capabilities
  • Understand how the media – and other key audiences –operate in a crisis
  • Understand the importance of addressing strategy and tactics
  • Network with fellow professionals from other organizations

Who should attend:
Senior communications staff in the energy sector and those specifically tasked with writing and updating a crisis communication plan.

Job titles include Heads/VPs/Managers within the Oil & Gas, Utilities, Renewable Energy, Wind Energy, Water, Chemicals and Mining Industry:

  • Press
  • Media
  • Corporate Communications
  • Public Relations/Affairs
  • Operations
  • Business Continuity & Risk Management